Lukas Burs is Research Assistant at Hochschule Ruhr West, Muelheim a.d. Ruhr, Germany and PhD Candidate at University of Twente (NL). His research interests focus on the adoption of eco-innovations. More precisely, in his PhD trajectory he is investigating the consumers’ adoption of battery electric vehicles and the influence of multiple stakeholders on the adoption decision. He has finished his master degree in Business Administration, specializing on international marketing management. In the past three years he contributed to a project, investigating success factors for battery electric vehicles in corporate fleets.