Linda Steg is professor of Environmental Psychology at the University of Groningen, The Netherlands. She studies factors and strategies promoting pro-environmental behaviour and a sustainable energy transition. Her research also focuses on matters such as the behavioural-scientific explanation of domestic energy use, stimulating energy savings, the acceptance of environmental policy and the effects of policy and environmental conditions on people’s wellbeing. Steg is member of the Scientific Board of the Groningen Energy and Sustainable Program at the University of Groningen, and scientific director of the Kurt Lewin Institute. Moreover, Steg is the coordinator of the European platform PERSON.