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Contributor
Ellen Roemer
Ellen Roemer is Professor of Market Research and International Marketing at Hochschule Ruhr West, University of Applied Sciences. Her research interests focus on the adoption of eco-innovations and on the analysis of business relationships. She complements her theoretical work with empirical studies using qualitative and quantitative research designs, including longitudinal studies in which she applies Partial-Least-Squares (PLS) path modeling. She has published in leading Marketing Journals such as Industrial Marketing Management, Journal of Marketing Management and Journal of Strategic Marketing.
Germany
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