Andreas Nilsson is an associate professor at the department of Psychology at the University of Gothenburg, Sweden. Dr. Nilsson is a Social and Environmental Psychologist, his main research areas concern energy behaviours, environmental attitudes, and policy support. Andreas Nilsson has PI experience from several projects investigating energy behaviour in households and organisations. He is currently leading a project on normative feedback and energy behaviour funded by the Swedish energy agency. He takes the following into account: knowledge on psychological motives and barriers on energy behaviour, behavioural change strategies, and acceptability concerning energy policy.